Subscription analytics, simplified
Bring your revenue analytics into a single system. Stop hacking together disparate data sources and calculating KPIs manually.
From startups to Fortune 500s, the world's most effective companies use Wayroll to power their financials.
Subscription MetricsAll the SaaS metrics
Connect your billing system to see detailed revenue and customer rollforwards, including upgrades, downgrades, churn, new, reactivation, and foreign currency related MRR movements.
Flexible groupings
Revenue movements can be summarized on a quarterly, monthly, weekly, and daily basis to identify trends in your subscriber base. Group subscribers by plan, customer type, billing frequency, or any other metadata.
Customer drilldowns
Select a movement bucket to drill down and see how individual customers contribute to revenue. This is a great way to identify key accounts and how they are affecting your business.
Cohort AnalysisUnlock the power of customer behavior
Gain a deeper understanding of your customers with cohort analysis. Track and analyze groups of customers over time to uncover valuable insights. This is commonly used to optimize marketing strategies and drive A/B testing.
Flexible definitions
Our reporting allows you to analyze retention based on revenue or customer count. Reports can also be customized to show retention relative to the start month of the cohort, or relative to the previous period.
Powerful groupings
Cohorts can be grouped on billing system, product name, billing frequency, pricing version, and various other metadata available.
Analyzing retention based on start date. It's clear the Apple customers have worse retention compared to Stripe. There also seems to be a retention issue with the May signups for the Scheduler product.
Revenue RecognitionAccurate revenue that ties to cash
Our competitors don't calculate MRR correctly. And for good reason — it's hard. We go the extra mile by accounting for discounts, credits, refunds, chargebacks, and other adjustments not typically reflected in reporting.
Reporting that ties to your financials
Using our revenue recognition feature, your finance team will be able to produce GAAP-compliant financials directly from Wayroll. Gone are the days of revenue dashboards not matching your books.
Customizable MRR models
Gross vs net? There's an option that. Wayroll allows you to define MRR calculations so they work for your business.
Deferred RevenueBookings to cash and everything in between
Wayroll maintains an accurate deferred revenue waterfall, so you can quickly view total billings and how those are recognized as revenue into the future.
Billings as a KPI
It's important to keep track of new bookings (new contracts signed with new customers) and upsell bookings (additional revenue from existing customers). This is a forward looking metric to understand how customer acquisition is trending - and so you can better forecast future revenues.
Exports for your accounting system
Export revenue, deferred revenue, accounts receivable, and payment processing fees so you can close the books faster — and everything will tie back to your KPI reporting.
Viewing the deferred revenue waterfall. We can see billings each month and how that revenue is recognized into the future.
IntegrationsConnect to anything
Connect billing systems through our UI and data syncs in real time. No more setting up ELT pipelines, writing complicated queries to calculate MRR, or creating reports in BI tools.
Billing systems
Wayroll integrates with most subscription management and payment processors. We support connecting multiple billing systems, as well as segmenting your data based on system, product, geography, or any other metadata available.
Other tools
Wayroll is built with the modern data team in mind. Export clean revenue and customer records out of our system and into a data warehouse or other business tool using our connectors.
People ❤️ Wayroll
Wayroll is built for scale and can serve businesses with millions of monthly transactions. Thousands of companies, from startups to some of the world's leading brands, have already made the switch to Wayroll.
David Azevedo
Just migrated all of my products to @WayrollHQ - I can't remember the last time I was this impressed by a SaaS UX + design 💯
All metrics migrated in <1hr.
Became a paying customer within 1hr of the 30-day trial.Kent Botsford
As an outsourced CFO, I'm big on setting up a reporting pipeline ASAP for my clients. Wayroll has made the entire process extremely fast, with the best reporting I've ever seen. I now recommend it to all of my clients! 📈🚀
Peter Buttercu
When we sold our previous SaaS business we learned a TON about metrics investors care about. We're starting our new business on the right foot by integrating @WayrollHQ from day one.
Sieva Kozinsky
We recently switched all of our portfolio companies from Quickbooks to @WayrollHQ and really happy with it so far. It's so important for us to have consistent reporting across our investments, and this is the best product I've used in a long time.
Will Adams
I now advise all of my seed investments to use Wayroll for analytics. It levels the playing field to understand how SaaS businesses are trending, and makes investor reporting a breeze.
Jameson Pool
Removed the final remnants of Chartmogul from my business. I now use Wayroll. The team over there is killing it!
Simple, volume-based pricing
Sign up for a 30-day unlimited trial. No credit card required.
MRR
< 10,000
Your price
Free forever
Monthly billing Yearly billing10% Off
What's included
All modules and features
White-glove onboarding
Subscription analytics
Migration from previous system
Access to our team of CPAs
Accounting integrations
Why use Wayroll?
Stop using spreadsheets and disparate sources of truth to understand your business. Wayroll is the command center to power your financials.
Subscription analytics
- All the SaaS metrics. Powerful revenue rollforwards, upgrade/downgrade/churn reports, retention, LTV, ARPU, and more.
Cohort & retention
- Understand your customer and product cohorts. Identify trends in retention to understand when customers are falling off during their lifecycle.
Revenue recognition
- Automate ASC 606 compliance and view/export revenue, deferred revenue, payment processing fees, AR, and more.
Reports and notifications
- Build powerful reports, segment your products/customers, and create notifications to highlight trends in your business.
Accounting sync
- Review transactions, revenue and deferred revenue journal entries, and sync them to your accounting ledger.
Integrations
- We integrate with every billing system, accounting software, and database to automate your reporting.